Built for the Builders
FMB partners with automotive content creators to put custom forged monoblock wheels on the cars enthusiasts are watching. Three tiers. Real partnerships. Wheels that earn their place on your car.
Three Ways to Partner
Different creators bring different value. Below is exactly what each tier includes โ and exactly what we ask in return.
Our top tier for marquee creators. A fully comped custom forged build in exchange for a multi-platform content partnership.
- Comped custom forged build โ your fitment, your design
- Full design collaboration on finish, profile, and configuration
- Potential Feature across FMB channels, website, and marketing materials
- Long-term partnership with future builds and exclusive access
- One long-form dedicated video (10+ minutes) covering install, first impressions, and on-car review
- Three follow-up content pieces within six months โ driving reviews, design walkthroughs, or owner updates
- Two Instagram posts and four stories documenting build, delivery, and driving
- Brand integration in pinned content and creator bio
- 12-month exclusivity โ no competing wheel brand partnerships
For active creators with a real audience. Significant discount on a fully custom forged build in exchange for dedicated content featuring your wheels.
- 20% discount on custom forged build
- Full design collaboration on finish, profile, and configuration
- Featured build on FMB social media platforms
- Cross-promotion on FMB channels
- One dedicated install/review video (5+ minutes) within 60 days of delivery
- One Instagram post and three stories documenting build and install
- Tag FMB in all content featuring the wheels for the first 12 months
- Made-for-content driving and detail footage we can repost
For emerging creators and niche enthusiasts with high-engagement audiences. A meaningful discount and a path into the FMB community.
- 10% discount on custom forged build
- Full design collaboration on finish, profile, and configuration
- Eligible for tier upgrade as audience grows past 25K
- Path into the FMB community and future opportunities
- One Instagram post showing wheels installed, with FMB tagged
- Two stories documenting build journey or install
- Tag FMB in any future content featuring the wheels
- Light commitment โ fits naturally into your existing posting cadence
What We Look For at Every Tier
Audience Engagement
Real community, real conversations, real comments. Engagement rate matters more than raw subscriber count.
Automotive Focus
Builds, modifications, driving, ownership. Content centered on enthusiast car culture, not general lifestyle.
Vehicle Alignment
A car that fits FMB's bespoke positioning โ BMW M, Porsche, Mercedes-AMG, JDM enthusiast platforms, and similar.
Content Quality
Production value that does the wheels justice. Cinematography, photography, editing โ enough to show the wheels properly.
Consistency
Active and posting regularly. Dormant accounts can't carry a partnership, no matter the audience size.
Brand Fit
Your voice, tone, and audience need to align with FMB's premium positioning. We're not for everyone โ and that's the point.
From Application to Wheels
A simple process from first submission to wheels on the car.
Apply
Submit the form below with your channel info, car details, and build vision.
Review
We review every application personally. If it's a fit, we'll reach out within 7 days with tier placement and partnership terms.
Build
Sign the partnership agreement, then we spec the wheels with you, collaborate on design, and forge your custom set. 8โ12 weeks.
Create
You install, you post, we both win. The partnership starts here.
Apply Now
Takes about 5 minutes. We review every application personally.
FAQ
How are tier placements decided?
Audience size is the starting point, but engagement, content quality, and brand fit shape the final tier. A 30K creator with exceptional engagement and aligned content may be placed in Flagship. A 100K creator with mismatched content may be placed in Build Partner or declined. We make the call based on real ROI for both sides.
Are the content commitments negotiable?
The deliverables listed under each tier are the baseline expectation. Once we've signed an agreement, the specific timeline and content cadence can be adjusted within reason โ we want content that fits naturally into your posting rhythm. What's not flexible is the total commitment level for each tier.
Can I apply for a specific tier or move up over time?
Yes to both. You can indicate which tier interests you most on the application, and we'll consider you for that. As your audience grows or your content evolves, you can re-apply for a higher tier. Brand Friends often grow into Build Partners, and Build Partners can move to Flagship over time.
Is this a paid partnership or product partnership?
We don't pay cash. The offer is the wheels themselves โ comped at the Flagship tier, discounted at Build Partner and Brand Friend tiers. We're looking for creators who value the product and want a real long-term relationship, not a one-off paid post.
Do I have to follow a content brief?
No scripted briefs. We trust you to know your audience and your voice. The deliverable counts in each tier are the structure; the creative direction is yours. The only requirement is that the wheels are featured authentically โ install footage, on-car shots, real driving content.
How long does the build take?
From application approval to wheels on the car is typically 8โ12 weeks. Custom forged wheels take time, and we don't compromise on the process. This timeline is the same regardless of tier.
What kinds of cars are you looking for?
Cars that match FMB's positioning โ enthusiast platforms with custom build potential. Strong fits include BMW M models, Porsche, Mercedes-AMG, Honda Civic Type R, JDM imports, and similar enthusiast-focused vehicles. We're less interested in stock daily drivers or platforms where premium forged wheels feel out of place.
What if I'm under 25K subs but have an exceptional niche audience?
Apply anyway. Brand Friend is open to creators under 25K with highly engaged niche audiences, particularly creators with strong community presence on enthusiast platforms or established editorial credentials. If your audience is engaged and aligned, that matters more than raw numbers.
What happens after the first build?
The first build is the start. Successful partnerships often continue with future build collaborations, brand integrations, event invites, and exclusive access to new designs. We're building long-term relationships with creators, not transactions.