Wheel Sponsorship & Creator Partnerships
FMB partners with automotive content creators to put custom forged monoblock wheels on the cars enthusiasts are watching. Three tiers. Real partnerships. Wheels that earn their place on your car.
Three Ways to Partner
Different creators bring different value. Below is exactly what each tier includes — and exactly what we ask in return.
Our top tier for marquee creators. A fully comped custom forged build in exchange for a multi-platform content partnership.
- Comped custom forged build — your fitment, your design
- Full design collaboration on finish, profile, and configuration
- Potential Feature across FMB channels, website, and marketing materials
- Long-term partnership with future builds and exclusive access
- Personal code: your followers get $150 off their set
- One long-form dedicated video (10+ minutes) covering install, first impressions, and on-car review
- Three follow-up content pieces within six months — driving reviews, design walkthroughs, or owner updates
- Two Instagram posts and four stories documenting build, delivery, and driving
- Brand integration in pinned content and creator bio
- 12-month exclusivity — no competing wheel brand partnerships
For active creators with a real audience. Significant discount on a fully custom forged build in exchange for dedicated content featuring your wheels.
- 20% discount on custom forged build
- Full design collaboration on finish, profile, and configuration
- Featured build on FMB social media platforms
- Cross-promotion on FMB channels
- Personal code: your followers get $150 off their set
- One dedicated install/review video (5+ minutes) within 60 days of delivery
- One Instagram post and three stories documenting build and install
- Tag FMB in all content featuring the wheels for the first 12 months
- Made-for-content driving and detail footage we can repost
Our affiliate tier for creators and enthusiasts with engaged audiences. No upfront discount — you earn your wheels through sets sold with your personal code.
- Personal referral code: your followers get $150 off, and you earn $150 FMB credit per set sold
- A free FMB set every 5 sets sold with your code
- Full design collaboration on finish, profile, and configuration for your earned set
- Share your code with your audience
- Tag FMB in any content featuring FMB wheels
- No content quotas — post on your own schedule
What We Look For at Every Tier
Audience Engagement
Real community, real conversations, real comments. Engagement rate matters more than raw subscriber count.
Automotive Focus
Builds, modifications, driving, ownership. Content centered on enthusiast car culture, not general lifestyle.
Vehicle Alignment
A car that fits FMB's bespoke positioning — BMW M, Porsche, Mercedes-AMG, JDM enthusiast platforms, and similar.
Content Quality
Production value that does the wheels justice. Cinematography, photography, editing — enough to show the wheels properly.
Consistency
Active and posting regularly. Dormant accounts can't carry a partnership, no matter the audience size.
Brand Fit
Your voice, tone, and audience need to align with FMB's premium positioning. We're not for everyone — and that's the point.
From Application to Wheels
A simple process from first submission to wheels on the car.
Apply
Submit the form below with your channel info, car details, and build vision.
Review
We review every application personally. If it's a fit, we'll reach out within 7 days with tier placement and partnership terms.
Build
Sign the partnership agreement, then we spec the wheels with you, collaborate on design, and forge your custom set. 5–8 weeks.
Create
You install, you post, we both win. The partnership starts here.
Apply Now
Takes about 5 minutes. We review every application personally.
FAQ
How are tier placements decided?
Audience size is the starting point, but engagement, content quality, and brand fit shape the final tier. A 30K creator with exceptional engagement and aligned content may be placed in Flagship. A 100K creator with mismatched content may be placed in Build Partner or declined. We make the call based on real ROI for both sides.
Are the content commitments negotiable?
The deliverables listed under each tier are the baseline expectation. Once we've signed an agreement, the specific timeline and content cadence can be adjusted within reason — we want content that fits naturally into your posting rhythm. What's not flexible is the total commitment level for each tier.
Can I apply for a specific tier or move up over time?
Yes to both. You can indicate which tier interests you most on the application, and we'll consider you for that. As your audience grows or your content evolves, you can re-apply for a higher tier. Brand Friends often grow into Build Partners, and Build Partners can move to Flagship over time. Brand Friends can also earn wheels through referred sales: every 5 sets sold with your code earns you a free set. Each partner holds one tier at a time, and tier benefits can't be combined.
Is this a paid partnership or product partnership?
We don't pay cash. The offer is the wheels themselves — comped at the Flagship tier, discounted at the Build Partner tier, and earned through referred sales as a Brand Friend, along with FMB credit. We're looking for creators who value the product and want a real long-term relationship, not a one-off paid post.
How does referral credit work?
Referral credit is a Brand Friend benefit. When an order placed with a Brand Friend's code is paid, $150 in FMB credit is added to their account and applies to their next order. Credit applies to future orders, not a build already paid for. Flagship and Build Partner codes give followers $150 off but do not earn credit or free sets. Referral codes can't be combined with other promotions, and only orders that ship count toward credit and free sets.
How does the free set work?
Brand Friends earn a free FMB set for every 5 sets sold with their referral code. Your first four sales each earn $150 in FMB credit; your 5th sale earns the free set in place of that sale's credit, and the count starts over. The free set is a base forged monoblock set up to 22" in a single-color painted finish. Brushed, polished, and chrome finishes are available as paid upgrades. Sales count over a rolling 12 months. Your code can't be used on your own orders or orders shipping to your address, and free sets are built for a vehicle you own and are non-transferable.
Do I have to follow a content brief?
No scripted briefs. We trust you to know your audience and your voice. The deliverable counts in each tier are the structure; the creative direction is yours. The only requirement is that the wheels are featured authentically — install footage, on-car shots, real driving content.
How long does the build take?
From application approval to wheels on the car is typically 5–8 weeks. Custom forged wheels take time, and we don't compromise on the process. This timeline is the same regardless of tier.
What kinds of cars are you looking for?
Cars that match FMB's positioning — enthusiast platforms with custom build potential. Strong fits include BMW M models, Porsche, Mercedes-AMG, Honda Civic Type R, JDM imports, and similar enthusiast-focused vehicles. We're less interested in stock daily drivers or platforms where premium forged wheels feel out of place.
What if I'm under 25K subs but have an exceptional niche audience?
Apply anyway. Brand Friend is our affiliate tier with no audience minimum: you get a personal code, earn $150 in FMB credit on every set sold with it, and earn a free set every 5 sales. If your audience is engaged and aligned, that matters more than raw numbers.
What happens after the first build?
The first build is the start. Successful partnerships often continue with future build collaborations, brand integrations, event invites, and exclusive access to new designs. We're building long-term relationships with creators, not transactions.